During SXSW Interactive, Austin falls victim to people from San Francisco and New York City doing what they do best: completely taking over a city that isn’t theirs, and being huge dicks about it.
“SXSW used to be so cool.”
That’s quite the complaint coming from a bunch of Google Glass-wearing, e-cigarette-smoking people drinking free alcohol, eating free food and probably enjoying a free trip (since most people are there “for work”). They go down to Austin once a year and turn an otherwise beautiful city into a cyber playground. “Southby,” they say, lost its edge when the lame #brands started showing up.
Don’t get me wrong, SXSW is a very weird thing full of very weird people. But “weird” can be buzzy, and buzzy attracts brands. And brands, well, they’ll do anything for the attention of all these people with loud mouths, large online followings and insane robot glasses.
I put together a mini thing of the weirdest #brands these people drew to Austin.
"Acknowledgement of the importance of the 8-hour workday, or at least some sort of limitation on work time, is not some ploy for lazy people, nor even one for compassion, really. It’s a humanist argument for productivity within the boundaries of reality."